THE BEAUTY EXPO 2011. Year 2

7:00-7:45pm: MODEL BOOTCAMP with Charleston Pierce (Studio 2)

Charleston Pierce has built a reputation in San Francisco and the Bay Area as one of the top fashion show producers by producing casual, high-end and all levels in between of fashion shows and fundraisers throughout the Bay Area.

In 2005, Charleston was appointed model coach and runway trainer by Macy’s Passport. He also took on the honored role of training the member/models in the Junior League of San Francisco’s annual fashion show fundraiser from 2008-2010. He was further honored by being nominated as a 2008 Man of the Year Candidate for the Leukemia and Lymphoma Society.

Now, in 2010 he as been awarded Best Fashion Show Producer and Best Creative Director by the Bay Area Fashion Awards.

8:00-8:30pm STYLING COMPETITION . 7 Teams Competing (Studio 1)

2011 PARTICIPANTS

1. TEAM NO # 1: Brooke Latimore (Hair) + Elise Hammond (Makeup) 
2. TEAM NO # 2: Edgar Acevedo (Hair) + Cindy Crabtree (Makeup)
3. TEAM NO # 3: Kao Vey Saephanh (Hair) + Necia Whitmore (Makeup) 
4. TEAM NO # 4: Rebecca Nummer (Hair) + Yvonne Carmichael (Makeup)
5. TEAM NO # 5: Sandy Hinojosa (Hair) +Tania Aragon (Makeup)  
6. TEAM NO # 6: Sophia Marie (Hair) + Kellie Eng (Makeup)
7. TEAM NO # 7: Tara Boaz (Hair)+ Sara Chatham (Makeup)

• 8:45pm-9:00pm: FASHION INSTALLATION  Designs By: Indu Arora of Rock Chiq & Pink Weave. Jewelry By: Kate Knuvelder (Studio 1)

RockChiq is a womens ready to wear clothing line targeted to age group 18-45. Indu Arora is The Creative director and owner of the brand. IT was launched in late 2008 and is headquartered in Cupertino. RockChiq stands for unique high fashion, rich in color texture, high quality fabrics and very tailored looks for today’s confident woman. The brand is very versatile and carries everything necessary for a womens wardrobe from day wear to evening wear .

RockChiq is available at SF bay area stores and the company owned online retail site Pinkweave. Pinkweave is a retail platform for indie designers. To view the entire collection go to www.rockchiq.com and to shop go to www.pinkweave.com

Jewelry Design By: KATE KNUVELDER

COMPETITION JUDGES:

• GREG GRIFFIN: Owner of  Barber Lounge.

On his arrival to SF’s city scene, Allure magazine named Griffin, “One of the top stylists in San Francisco!” He received his training from the Aveda Institute and began his career in top salons in Minneapolis and Los Angeles while also freelancing for movies, commercials and music videos. After years of working the salon grind, he embarked on his own and continued to build his reputation from his loft in SOMA. It was during his solo work that his female clients inspired the concept for the barber lounge. A hip, unpretentious place to bring their guys for some much needed maintenance while receiving their own upscale treatment, in an inviting unconventional scene for all to enjoy. This is definitely not your father’s barbershop or your mother’s beauty parlor!

• MARIO BENTON of Mario B. Productions

Mario B’s Productions provides a safe place in the community for talented inner-city youth ages 5-25, who are interested in modeling, dance & theater. The program takes a “New Breed” approach to the fashion industry by introducing a unique performance style called “Theatrical Modeling”, combining dance, fashion and theater, to create a contemporary approach to modeling. The curriculum uses music, cultural influences and originality as its base and expands into an array of Lights, Camera, and fashionable entertainment.

• AMY SODERLIND, Freelance Wardrobe Stylist

Amy Soderlind is a freelance Wardrobe Stylist. Some of her works can be seen in CHEW Magazine, Papercut, Fiasco and more. Working on her MFA at the Academy of Art, she found a way to simultaneously travel to different countries, finding a passion in working with artisans at their gifted craft. With hopes of a future business where she is able to deliver the goods “of the moment” directly to an American market that will respond and in turn, will significantly change the lives and communities she has fallen in love with. She is currently working on a line of accessories and hand batik head scarves for  Summer/Fall. She also runs her blog at www.refusestolabel.com

• BRAD CARRICK: Solz Shoes, Founder of Solz Shoes
  

Brad Carrick is the owner and founder of SOLZ Shoes. SOLZ Shoes combines a lifestyle shoe company with an extendable microbranding platform.  It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.

2011 SPONSORS:

• PIGMENT COSMETICS

• AVEDA

• VIZL™
  

• ROCK WALL WINES

• PRETZEL CRISPS

• GOURMET BODY TREATS

• The Fashion Network Association

• SF FASHION TV

• THE BEAUTY BOHEMIAN

• BARBER LOUNGE

• BARBARY BRIX

• BEAUTY BLOC

• SALON KAO VEY

• MODE BAY AREA

• PINK WEAVE

• 

• ROCK CHIQ

• SOLZ SHOES

• SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE